bruins blooms
In 2020, I had the opportunity to create a brand package for a fresh cut flower business in Waupun, Wisconsin. The client wanted a logo that expressed her brand in a way that complimented her beautiful bouquet and mason jar arrangements. I chose a typeface that embodied the hand-lettering on her flower stand and created simple floral line drawings to highlight the purpose of the business. The pink, blue, yellow, and green give the brand a farmhouse look and feel while staying true to floral tones. Assets provided for the brand included a full logo, icon, wordmark, sticker design, and style guide to be used accross various applications. The full logo is pictured in use as a tag for bouquets as well as in the style guide. The sticker design is seen below, and is used on the bouquet wraps or on mason jars. I greatly enjoyed working on this design, especially the sticker design, as it’s something I hadn’t done prior to this project.